Alicia Moffet Releases Single "Choke"
- Crucial Rhythm
- Apr 4
- 3 min read
STREAM/WATCH "CHOKE" HERE
After a musical hiatus marked by introspection and artistic redefinition, Alicia Moffet makes a bold return with Choke, a hard-hitting track about one-sided relationships and the power of saying, “enough is enough.” Balancing vulnerability and inner strength, the song encapsulates the painful yet liberating realization of having been used, drained, and then discarded.
The first single from her upcoming album No, I’m Not Crying, set to release on May 30, Choke went through multiple transformations before reaching its final form. Originally titled Emergency Room, the song had a completely different vibe and narrative. Despite its undeniable potential, the team struggled to fully capture its essence. It was only by starting from scratch, under the creative guidance of producers Harper Gordon and Sam Avant, that the track finally found its true identity. This bold decision proved to be a breakthrough, leading to one of the album’s standout tracks.
“We’ve all had that moment where we think, ‘Wow, was I just a snack for you?’ It starts off in that raw, frustrated place, but by the end, it’s more of a shrug – like, ‘Alright, karma’s got this one.’ And look, I don’t actually wish for anyone to choke.. but if they were to stub their toe a few times? I mean, that’s just life keeping things balanced.” — Alicia Moffet With No, I’m Not Crying, Alicia Moffet embarks on a new chapter in her career, marked by renewed artistic freedom. Now backed by a fresh creative team at Cult Nation—a collective of bold, innovative talents such as Charlotte Cardin and Lubalin—she collaborates with producers and songwriters Jason Brando, Sam Avant, and Harper Gordon to shape a deeper, more mature, and audacious musical universe. This partnership allows her to push artistic boundaries and solidify an even stronger musical identity. Together, her management and creative teams are orchestrating a new phase in her career, bringing forth a revitalized vision and exciting upcoming projects.
Defying conventions, the album showcases an artist unafraid to explore the duality of her emotions. Shifting between intimacy and sharpness, Alicia navigates vulnerability and confidence, balancing melancholic ballads with striking rhythms. Choke is a piece of a larger story—a sincere confession carried by sounds as captivating as they are powerful.
Choke is just a glimpse of this ambitious project, promising to unveil a more authentic and unapologetic Alicia Moffet than ever before. With its raw emotion and refined production, Choke marks a significant artistic evolution for the singer, standing at the crossroads of alternative pop and heartfelt storytelling. This new single sets the tone for a bold and deeply personal project, where Alicia explores a richer sonic palette and even more compelling lyrics.
ABOUT ALICIA MOFFET:
Alicia Moffet has established herself as one of the most prominent figures in contemporary pop in her home province of Quebec. Discovered as a teenager, she has evolved with authenticity and boldness, forging a path that is uniquely her own—far from the beaten track. Following the success of her debut album Billie Ave. (2021) and her EP Intertwine (2022), which have accumulated over 17 and 15 million streams respectively, Alicia is now entering a true artistic turning point with No, I’m Not Crying.
Over the years, Alicia has developed a distinctive approach, with spontaneity and sincerity at the heart of her craft. Through introspective and cathartic songs, she shapes a world where every emotion has its place. With millions of followers on social media, Alicia navigates the space between public image and artistic authenticity, proving that it’s possible to be both a media personality and an artist deeply committed to her creative process.
Find out more from Alicia Moffet:
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