Official Press Release:
Today, Logic has dropped the video for “Highlife,” directed by actor and filmmaker Kevin Smith. The rapper has long admired Smith’s work and has vocally credited him as a major influence on his music. “Highlife” is featured on Logic’s forthcoming album College Park, due out February 24, 2023, and follows lead single “Wake Up.”
A self-described orphan with parents, Logic was the child of an alcoholic, mentally ill mother on welfare and an absent, crack-addicted father. He spent his days immersed in music as well as cinema, as a means to escape, and to also cope. Directors like Tarantino and Spielberg were idols to the future rap star, yet one director, due to his grit and authenticity, always had a special impact on Logic - Kevin Smith.
Smith arguably changed cinema with his indie phenomenon hit, Clerks, which he wrote, produced and directed. The film became a cult classic that permeated pop culture and influenced generations to follow – with Logic vocally expressing his adoration. Smith became aware and for Clerks 3, he actually contacted Logic directly on Instagram, and invited him to appear in the feature. At that time, Logic was away from his social media and never received the message. They eventually connected and their fast-growing friendship evolved into this collaboration.
For this stoner anthem, “Highlife,” Smith assembled the Clerks cast at the original New Jersey Quickstop set - and featured Logic as the star of the show.
College Park is Logic’s eighth studio album and represents his journey to date and simultaneously celebrates a new beginning. The album title is a nod to the town in Maryland where he spent a year sleeping on a couch in his friend Big Lenbo’s basement, waking up every morning to write and record raps. Logic weaves through an autobiographical tale in College Park, as he chronicles a day of his life in 2011, that peaks with his first-ever live performance in Washington D.C.
Logic (born Sir Robert Bryson Hall II) first gained widespread recognition with the release of his mixtape Young Sinatra: Welcome to Forever in 2013. He soon signed to Def Jam Records, where he spent the next decade accumulating dozens of gold and platinum certifications, two Grammy Award Nominations, and more than eight billion streams.
